Insights & News

SEO

The Future of Search (Part 2) | The Zero-Click Future

Conversion Rate Optimization (CRO)

Use A/B Testing To Make More Money From Your Website

Operations

The Top 5 Misconceptions About Working With a Marketing Agency

Advertising

Great Photography Creates More Bookings

Data

Some of Our Favorite Data Visualizations for Tourism

Communications

How Customer Personas Transform Your Travel Marketing to Win More Customers

Customer Experience

How Empathy Can Uplevel Your Marketing

Advertising

The Future of Search (Part 1) | Social Search

Conversion Rate Optimization (CRO)

Using Heatmaps to Find Website Problems and Opportunities

Advertising

Improve Your Incremental Revenue with Performance Max

Data

Three Ways to Make Your Data More Actionable

Conversion Rate Optimization (CRO)

The Beginner’s Guide to Website A/B Testing for Tourism Companies

Strategy

How to Choose a Tourism Marketing Agency

Advertising

Reach More Customers with Google’s Demand Gen Campaigns

Strategy

Four Actionable Takeaways from Arival 360 | San Diego (2024)

Communications

The Golden Customer Info You Need For Your Marketing Communications

Advertising

Top Takeaways From Google Marketing Live

Communications

Tour Policy Scorecard: Do Your Policies Pass This Test?

Advertising

Don’t Waste Your Time with Camouflage Marketing

Conversion Rate Optimization (CRO)

Reducing Friction in Tour Selection: The Importance and Power of A Decision Tree

Advertising

Beyond ROAS: Use Multiple Metrics To Understand Your ROI

SEO

Bidding On Brand Keywords: Why You Should or Shouldn’t (With A Client Example)

Advertising

Tips for Starting with Meta Advertising [Tourism Marketing Quick Tips – Video Series]

Advertising

How to Confidently Set an Initial Annual Ad Budget

Advertising

How to Get Ahead of the Competition with Meta Ad Library [Tourism Marketing Quick Tips – Video Series]

Advertising

Why You Shouldn’t Cap Your Ad Budget, and What You Should Do Instead

Advertising

How to Structure Your Key Paid Marketing Funnel [Tourism Marketing Quick Tips – Video Series]

Brand

How to Write Better Content to Convert More Customers  [Tourism Marketing Quick Tips- Video Series]

Communications

First-Party Reviews: A Powerful Tool To Grow Your Business

SEO

The Tour & Activity Company’s Guide to Google Maps

Conversion Rate Optimization (CRO)

When Your Website Conversion Rate Change Doesn’t Matter [Tourism Marketing Quick Tips – Video Series]

SEO

Striking Distance Keyword Optimization [Tourism Marketing Quick Tips- Video Series]

Strategy

Winning Tourism Marketing Strategies to Apply in 2024

Communications

How to Respond to Negative Customer Reviews [Tourism Marketing Quick Tips- Video Series]

Advertising

How Important Is Advertising on Google Things To Do? [Updated]

Advertising

Blend Travel Marketing’s Top Articles and Videos of the Year [2023 Edition] 

Advertising

Use Microsoft’s Tour and Activities Ads For a Competitive Advantage [Tourism Marketing Quick Tips]

Advertising

Is Your Advertising ROI Inflated? What Your Advertiser Probably Isn’t Telling You.

Conversion Rate Optimization (CRO)

The Role of Your Tour Website vs Your Booking Engine [Tourism Marketing Quick Tips]

Advertising

Maximizing Revenue Using Search Impression Share in Google Ads [Tourism Marketing Quick Tips- Video Series]

Strategy

How to Build a Holiday Gift Card Strategy to Maximize Revenue & Profits

Data

How To Avoid Misinterpreting Year Over Year Data [Tourism Marketing Quick Tips – Video Series]

Advertising

The Importance and Optimization of Google Ads Things To Do [Tourism Marketing Quick Tips – Video Series]

Strategy

Strategically Using OTAs: Making Decisions By The Numbers

Brand

How the Newest Attraction In the Competitive Wisconsin Dells Achieved a Successful First Season

Operations

From Skepticism to Success: Legacy Mountain Ziplines’ Long-Term Marketing Agency Relationship

Conversion Rate Optimization (CRO)

81 Tips to Improve Direct Bookings for Tours, Activities, and Attractions

Communications

How Are Tourism Copywriters Using ChatGPT?

Advertising

Crafting a Comprehensive Outdoor Advertising Plan

Conversion Rate Optimization (CRO)

How We Solved Multiple Marketing Challenges with a Website Revamp 

Advertising

7 Ways to Boost Tour Revenue With Timely & Targeted Messaging

Strategy

22 Top Tourism Marketing Mistakes To Avoid

Communications

Transforming PearlHarbor.org

Brand

Creating a Unifying Parent Brand – Red River Gorge Vacations

Advertising

Increase Profitability with Ad Spend Efficiency

Conversion Rate Optimization (CRO)

Top Tips For a Higher Converting Tourism Website [Video Series]

Strategy

Tourism Marketing Priorities and Opportunities for the Year Ahead [2023]

Conversion Rate Optimization (CRO)

Try Simplified Mobile Layouts For Better Conversion Rates

Advertising

3 Things We’ve Learned Advertising on TikTok

Conversion Rate Optimization (CRO)

Uncovering Opportunities on Your Website to Drive More Direct Bookings [Video Series]

Social Media

Executing Your Social Media Direct Bookings Strategy [Video Series]

Social Media

Building a Plan to Optimize Your Social Media Presence for Direct Bookings [Video Series]

Conversion Rate Optimization (CRO)

GetYourGuide Ticketing Solution: What It Is And How To Determine Whether It’s Right For You

Advertising

Why You Really Need to be Using PMAX Campaigns for Your Tour Company

Conversion Rate Optimization (CRO)

The Forge Website: Better Navigation For a Better User Experience

Advertising

When and How to Use Outdoor Advertising for Tours, Activities, & Attractions

Advertising

The Importance of Video in Tourism Marketing

Data

Why We Don’t Always Tag Referrer Traffic (And When You Should)

SEO

How Content Can Grow Your Traffic – A 360 CHICAGO Example

Data

The Missing Benchmark: Current Customer Demand (And How To Find It)

Advertising

How to Use Search Marketing to Maximize Your Direct Booking Revenue [Video Series]

Advertising

Building a Search Marketing Plan Grounded in Real Data [Video Series]

Brand

When And How To Split Your Tourism Brand Into Multiple Brands

Strategy

Why Direct Booking Strategies Fail & How to Change That [Video Series]

Conversion Rate Optimization (CRO)

Why We Rebuilt Our Best-Converting Website

Data

The Effect of Price Changes On Revenue

Brand

Building a Communications Strategy & Website For a Colorado Adventure Community

Operations

The Top 5 Misconceptions About Working With a Marketing Agency

Data

5 Steps to Website Data You Can Trust

Advertising

Developing a Winning DMO Grant Application & Multimedia Video Campaign – Discover Banff Tours

Advertising

Arival 360 San Diego Direct Bookings Masterclass Slides

Strategy

How To Create a Tourism Marketing Plan That Works

Advertising

The Google Ads Campaign That Tours & Activities Need to Know About

Communications

How to Respond to Negative Reviews to Get More Customer Bookings [With Examples]

Brand

Creating an Activity Brand from Scratch: RYZE Adventure Park

Strategy

How to Maximize the Value of Tourism Shoulder Season

Advertising

How We Announce and Market A New Tour or Activity For a Client: A Case Study

Advertising

The Guide to Travel Remarketing for Tours & Activities – Part 2

Advertising

What Tour Booking Platforms Are Doing About Facebook Ads and iOS 14

Communications

How To Communicate As COVID-19 Restrictions Are Lifted

Advertising

The Guide to Remarketing for Tour & Activities -Part 1

Data

What We’ve Learned From Spring 2021

Conversion Rate Optimization (CRO)

9 Ways to Increase Conversions on Your Tour or Attraction Website

Data

Visualizing Tour Capacity Utilization

SEO

Optimizing for Local Search

Data

Tourism Recovery Trackers Roundup

Data

ROAS Explained for Tours, Activities, & Attractions

Customer Experience

12 Most Important Messaging Changes To Make During COVID-19

Brand

Build Your Fan Base Through Brand Storytelling

Advertising

Summer 2020 Facebook Advertising Results