The Effect of Price Changes On Revenue

 
Brian Nicholson

If you increase your price by 15% and your website conversion rate drops by 15%, what is the impact on revenue? Or if you increase your price by 20%, how much can you afford to lose on your conversion rate and still maintain at least a 5% net increase in revenue? Those are the questions this chart answers.

A table showing percent revenue change based on a combination of price change and conversion rate change.

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About The Author

Brian Nicholson

Brian is a partner at Blend Marketing. He focuses on brand strategy, positioning, and analytics for the tourism industry.

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About The Author

Brian Nicholson

Brian is a partner at Blend Marketing. He focuses on brand strategy, positioning, and analytics for the tourism industry.