Brian Nicholson
If you increase your price by 15% and your website conversion rate drops by 15%, what is the impact on revenue? Or if you increase your price by 20%, how much can you afford to lose on your conversion rate and still maintain at least a 5% net increase in revenue? Those are the questions this chart answers.
Looking for help growing your tourism company? Contact us at Blend Marketing; we help tour and activity companies with $2-20 million revenue grow their businesses through a strong brand, good data, and smart marketing.
Brian is a partner at Blend Marketing. He focuses on brand strategy, positioning, and analytics for the tourism industry.
