We’d Love To Be Your New Team Member
You’re ready to grow your tourism business, and you know you need to bring in someone with the time, talent, and experience to manage your marketing investment. When you hire Blend, it’s like adding a marketer to your team, but one that brings the perspective of having worked with multiple tourism companies, and has deep expertise in strategy, design, website development, advertising, SEO, content development, and a whole lot more (see our services).
We want to simply be a member of your team—responsible for results, in touch regularly, and helping your business every week of the year.
Tourism Marketing Subscription
Scalable, Flat Fee, Monthly Subscription
Starting at $2,500/month
We tailor a subscription to your needs, and every subscription includes flexibility to modify our focus as needs change throughout the year. For example, during your offseason, we may shift from advertising management to content development or website conversion rate optimization, to set you up for the next season.
How We Get Started
We assess and discuss your needs, opportunities, and revenue targets. Some of this is done over calls and emails. Often we’ll request access to your analytics and other systems to do some assessment.
We assemble the key components that will meet your needs. We retain some flexibility while also establishing some clear areas of responsibility that you’re counting on us for.
We hit the ground running after working with you to get access to your accounts, photography, etc. We’ll meet with you monthly to discuss what’s happening and what’s coming up for the next month.
Google My Business Management, Citation Building, & Review Management
Conversion Rate Optimization
Building, Testing, & Tuning Pages for Maximum Effectiveness
Ad Creation, Targeting, Measurement, & Active Management
Strategy, Oversight, & Reporting
While some marketing costs follow your seasonality (advertising management), some others do not (in-season photo/video shoots, off-season website builds or brand refreshes). We recommend deciding on an annual marketing budget that fits your business, and we then work with you 12 months a year to wisely invest that budget.
Absolutely. We work with in-house team members all the time. If you have team members with the time, passion, and expertise to assist in marketing, we’d love to talk about how we can work together with them. For example, we typically recommend that you have someone on your team responsible for regularly providing content for social platforms, with us in a supervisory consultant role.
No. We do have contracts, but not as a way to lock you into working with us. Our contracts intentionally give you a lot of power to terminate our agreement, because we aim to prove our value and maintain your trust every month.
Other Ways to Work With Us
Most of our clients take advantage of our monthly subscription. However, if you want to get to know us better before starting a subscription, or have a specific need here are other ways we can start working together.
Projects include websites, brand strategy, identity development, booking engine implementation, SEO audits, and more.
Starting at $500
Need another set of eyes to solve a problem? We consult on booking engine selection, customer experience design, product and pricing, and other operations, business, and marketing topics.
Starting at $0
We offer free tourism insights on our blog, webinars, whitepapers, and newsletter. You can also find us speaking at tourism industry events.
Also talk to us about custom training for your team.