Creating an Activity Brand from Scratch: RYZE Adventure Park

 
Matt Kempel

It’s a rare opportunity to help create a brand completely from scratch. We were excited to work with RYZE Adventure Park to take on this challenge. 

RYZE is the first experience of its kind in St. Louis—a choose-your-challenge urban adventure, anchored by an impressive 4-story obstacle course. 

The RYZE partners came to us early in their process, allowing us time to lead the entire brand creation process from brand strategy to brand rollout. This enabled us to help craft who they wanted to be, develop a distinctive visual and verbal identity that shaped how they looked and sounded, and ensured a consistent, coordinated, and comprehensive rollout of the brand across the web and the local market.  

Understanding that strategic marketing is about far more than branding and promotion, they also invited us into the process of selecting a booking engine, setting prices, and other choices that impact marketing. 

We leveraged our experience working with other aerial adventure parks such as The EDGE Ziplines and Adventures in Colorado, to create the strategy and plan. At the same time, the RYZE team researched the operations and economics of aerial parks all over the U.S. and spoke with owners to optimize their operational plan.

This project was a comprehensive partnership that seamlessly integrated starting a business and building a brand into the rollout of RYZE Adventure Park. 

The examples below are just a few of the brand materials we developed for RYZE.

Launching a tour and activity brand from inception involves collaboration on hundreds of marketing touchpoints, and a sufficient timeframe to do it right. We look forward to seeing the results of this exciting new brand and business and continuing our partnership with RYZE.

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About The Author

Matt Kempel

Matt is the Creative Director at Blend Marketing. His keen design eye leads our design team to help our clients craft their brand image and provide the creative vision that brings their experiences to life across all digital and physical touchpoints.

Email Matt

About The Author

Matt Kempel

Matt is the Creative Director at Blend Marketing. His keen design eye leads our design team to help our clients craft their brand image and provide the creative vision that brings their experiences to life across all digital and physical touchpoints.