Royal Gorge Ranch and Resort, a new adventure community south of Colorado Springs, recently partnered with Blend to improve their brand identity and messaging as well as create a new website to better convey all that this beautiful new gated community had to offer.
The owner of the ranch, Ty Seufer, has a clear vision for what he wants this community to be and what makes the area so special. Blend’s role was to help his team define and document what the brand stands for and who their target audiences are. We also needed to enhance the branding to better support his vision. This included updating the logo and color palette, along with developing key messages with his key target audiences in mind. The result was a much more polished look for the brand, and messaging that clearly communicates the value proposition to any prospective property owners looking for a vacation home surrounded by outdoor activities and beautiful views.
Royal Gorge Ranch and Resort had a preliminary website in place that was in need of an upgrade. The website itself had loads of good information, but the following were needed:
- Improved information architecture: The site had a lot of content that accumulated over time which eventually made the site difficult to navigate. We needed to restructure the site to allow users to digest the most important information first, and make it more intuitive to navigate.
- Enhanced lot/home content: As the development has progressed and the process for lot buying and home design became clearer, this section of the site needed to be redone to allow users to better understand both the process of buying and design, as well as the features and options available for homes in the community.
- Clarity about the brand vision: Through some updated brand identity and expression, we were able to better convey to prospective customers what this community is focused on, making it easier for users to evaluate whether it is the type of community that fits their needs and desires.
In the end, we launched a new site that is easier to navigate, has straightforward messaging, and gives prospective owners a clear idea of the process and steps to get started.
So have a look at this beautiful new site at https://www.royalgorgeranchandresort.com/. We’re excited to see this awesome new community take shape.
