We’ve worked on a LOT of tourism clients’ Google Analytics accounts, and there are some common issues we see that can make the data difficult to use, and sometimes outright inaccurate. In this video tutorial, we shows you the problems you might encounter, and how to fix or prevent them so that your own data is trustworthy.
Some of these tips will take under a minute to implement.
The most significant issue we address is how to prevent your conversion rate data from being inaccurate, but in one of our tips, we also show how you can apply our custom spam filter to prevent junk data from bots like trafficbot.life.
