We said in the 2020 fall issue of Adventure Park insider that brand storytelling is “your company’s honest narrative that builds connections with your audience around shared interests and experiences. Your brand story is your unique way to create affinity, trust, and long-term relationships with your fans.”
We also mentioned that in order to tell your brand story you need to focus on sharing content that lives at the intersection of three things:
- Who you are as a company (your mission, vision, and values)
- The identity of your audience, including their (current) needs and wants
- What you can offer your audience to meet those needs and wants
Here are some examples of companies doing a good job of this.