A common thread between every business in the tours, activities, and attractions space is a desire to drive more direct bookings. No one wants to pay more commissions to Viator, Expedia, and other OTAs (Online Travel Agencies). But as the digital landscape has become more crowded and as the marketing strategies from OTAs have become more sophisticated, convincing people to book direct with you has become more complicated.
Video Series – Growing Revenue Through Direct Bookings
This part 1 of a new video series created by the marketers at Blend Travel Marketing. In this series, we will share a strategic framework to build your direct booking strategy. Then, we will help you apply each strategy to the most popular direct booking channels. Our goal is to give you practical actions that you can apply to your business. Each video is just a few minutes in length, so you can easily digest the concept and put it into practice.
In part 1 of the video series below, we explain what we will cover in our 7-part video series, and we ground you in the challenges of getting direct bookings. In parts 2-6 in the video series, we’ll cover strategies for maximizing direct bookings in Search Marketing, Social Media, and Your Website. The remaining videos will explain top tips on applying those strategies to your business.
Part 1: Why Direct Bookings Fail
In the first video of the series, find out what you are up against as you work to drive more direct bookings in a short 13-minute video. To increase your direct bookings, you have to win at three stages of the buyer’s journey—Awareness, Consideration, and Conversion. We explain the breakdown that can occur along these stages, which stop direct bookings because seven outside factors prevent customers from buying from you. Then we take you through a 3-step process to review your customer behavior, your competitive landscape, and your data to ensure you can confidently make the decisions that will lead to more customers booking the buy button on your website instead of Online Travel Agencies. Click the video image below to start driving more direct bookings today!