When you want to know what’s happening in travel, these are some of the top resources to turn to. If you have a great one that we should consider adding to the list, email us at firstname.lastname@example.org.
Most of the reports mentioned here have multiple visualizations, and many offer filtering. This post is simply a launchpad; we encourage you to explore each of the reports in depth to identify what’s most useful to you.
Images were last updated in October and November 2020, and are not an accurate representation of current data.
- Kayak Flight Search Trends
- TSA Passenger Throughput Report
- Arrivalist Daily Travel Index (Driving)
- Sojern’s COVID-19 Travel Data Insights (Flights)
- Phocuswright’s Global Air Trends
Other Tourism Trends Data and Reports
- Travel Insights With Google
- Sojern’s COVID-19 Travel Data Insights (Hotels)
- UNWTO Tourism Recovery Tracker (& More)
- Trekksoft Travel Trend Report
- U.S. Travel Association COVID-19 Research
- U.S. Travel Association Travel Forecasts
- U.S. Travel Association Travel Trends Index (Paid)
See where people are traveling now, or where they’re planning to travel in the near future, by plane or car.
Kayak Flight Search Trends
kayak.com/flight-trends | Updated Weekly
Kayak’s report shows you the year-over-year change in flight search demand by week, by destination city.
TSA Passenger Throughput Report
blend.travel/tsa | Updated Daily
The Transportation Security Administration publishes the raw passenger checkpoint data each day at https://www.tsa.gov/coronavirus/passenger-throughput. We chart that data at blend.travel/tsa.
Arrivalist Daily Travel Index (Driving)
arrivalist.com/daily-travel-index | Updated Daily
Arrivalist’s uses GPS data to show “US travelers who moved at least 50 miles from home and spent a minimum of 2 hours on their journey.” They offer multiple visualizations and a good explanation of how to read the data.
Sojern’s COVID-19 Travel Data Insights (Flights)
sojern.com/covid-19-insights | Updated Daily
Sojern offers not only search and booking data, but also Share of Future Search Volume and Share of Future Booking Volume. It’s one of the few reports with projections.
Phocuswright’s Global Air Trends – September 2020
https://www.phocuswright.com/…/Global-Air-Trends-September-2020 | Published October 2020
This air trends report includes search data by country, but also airline seat capacity. If this report continues to be published monthly, you’ll find it at https://www.phocuswright.com/Travel-Research/.
You can learn a lot about current demand by tapping into Google’s vast database of query data. Unlike some of the other reports mentioned here, this data does not specifically indicate what destination people are researching, nor does it show booking data. However, it’s flexible enough that you can use it for virtually any term, making it invaluable in your research.
Tourism Search Trends Report
blend.travel/trends | Updated Weekly
We created this report from Google Trends data because Google Trends doesn’t yet offer a year-over-year visualization of search demand. We collected nearly 40 tourism-related terms such as “hotels,” “zipline,” “rafting,” and “food tour” to provide a single-page view of the shift in demand. It’s organized roughly by things-to-do categories that TripAdvisor uses, and allows you to specify a country.
Tourism Search Trends Tool
blend.travel/mytrends | Updated Weekly
This is similar to our search trends report, and again pulls from the Google Trends database to show a year-over-year comparison of search volume. The difference is that you can specify any search term you’d like.
trends.google.com | Updated Hourly*
Google’s own tool offers robust functionality such as metro-level drill-down, related topics, and direct comparison of search volume for up to 5 terms at once. This allows tour operators to understand demand in their region.
* While recent data is available on an hourly basis, historical data is shown in week intervals.
search.google.com/search-console | Updated Daily
Google Search Console is a tool you need to be using to check on the health of your website, and it can also be used to see how often your site is being displayed for certain queries, and how many clicks you’re getting from those impressions. That functionality is like a limited version of Google Trends, tailored to your website.
Other Tourism Trend Data
Travel Insights With Google
travelinsights.withgoogle.com | Updated Frequently
Google’s new Travel Insights offers 2 free tools.
Destination Insights (shown here) shows where the demand is for your region, where that demand is coming from, and how much it’s growing or shrinking. You can segment by domestic and/or international trips, and you can view air and/or accommodations information.
Hotel Insights (not pictured) is rolling out data as it becomes available as destinations re-open for travel. It shows hotel demand from inbound markets, and includes a map view that shows top current demand, as well as how that demand compares to prior years. It looks like a great way to determine where to shift dollars, especially during times of travel volatility.
The main drawback of this tool vs. some others, is that Google appears to be providing data only from recent weeks, and not upcoming weeks. It may be best to combine these insights with insights from other tools that are showing demand for upcoming periods.
Sojern’s COVID-19 Travel Data Insights (Hotels)
sojern.com/covid-19-insights | Updated Daily
We mentioned Sojern’s report earlier for flight data, but the same report also offers hotel data—both search data AND booking data. Multiple regions and reports are available.
UNWTO Tourism Recovery Tracker (& More)
unwto.org/unwto-tourism-recovery-tracker | Updated Monthly
The UN World Tourism Organization produces this helpful interactive dashboard that includes occupancy rates, hotel searches and bookings, seat capacity, and more. There are multiple pages of data in this report alone, but they offer additional reports at https://www.unwto.org/unwto-tourism-dashboard.
Trekksoft Travel Trend Report
trekksoft.com/en/resources/learning-center/travel-trends | Published Annually
U.S. Travel Association COVID-19 Research
ustravel.org/toolkit/covid-19-travel-industry-research | Updated Weekly
If you serve the US market, this toolkit from the U.S. Travel Association needs to be on your weekly reading list. It has a great weekly rundown of the data from various sources. They also make this weekly travel spending report available.
U.S. Travel Association Travel Forecasts
ustravel.org/research/travel-forecasts | Published Semi-Annually
While a portion of this report requires a paid membership, the forecast table (the same data used to create this chart) is available free, and can be useful in projecting revenue recovery for US-based tourism companies.
U.S. Travel Association Travel Trends Index (Paid)
ustravel.org/research/travel-trends-index | Updated Monthly
The Travel Trends Index (TTI) “measures the direction and pace of travel volume to and within the United States.” While accessing the monthly TTI require a subscription, the latest summary report is available free.