ROAS Explained for Tours, Activities, & Attractions


Return On Ad Spend (ROAS) is an important metric for measuring the effectiveness of your advertising investment. In this video, we explain what ROAS is, how to segment your reporting to see ROAS from different angles, how to find your ROAS even when you have offline conversions, and some things you should know—including a significant problem with ROAS.


About The Author

Brian Nicholson

Brian is a partner at Blend Marketing. He focuses on brand strategy, positioning, and analytics for the tourism industry.