Return On Ad Spend (ROAS) is an important metric for measuring the effectiveness of your advertising investment. In this video, we explain what ROAS is, how to segment your reporting to see ROAS from different angles, how to find your ROAS even when you have offline conversions, and some things you should know—including a significant problem with ROAS.
- Data
ROAS Explained for Tours, Activities, & Attractions
- November 2020
Brian Nicholson
Brian Nicholson
Get Proven Tourism Marketing Tips In Your Inbox
About The Author
About The Author
Brian Nicholson
Brian is a partner at Blend Marketing. He focuses on brand strategy, positioning, and analytics for the tourism industry.
