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Resource Library

Data

Data

Some of Our Favorite Data Visualizations for Tourism

Conversion Rate Optimization (CRO)

Using Heatmaps to Find Website Problems and Opportunities

Data

Three Ways to Make Your Data More Actionable

Advertising

Beyond ROAS: Use Multiple Metrics To Understand Your ROI

Conversion Rate Optimization (CRO)

When Your Website Conversion Rate Change Doesn’t Matter [Tourism Marketing Quick Tips – Video Series]

Advertising

Blend Travel Marketing’s Top Articles and Videos of the Year [2023 Edition]

Advertising

Is Your Advertising ROI Inflated? What Your Advertiser Probably Isn’t Telling You.

Data

How To Avoid Misinterpreting Year Over Year Data [Tourism Marketing Quick Tips – Video Series]

Referral Traffic in Tourism diagram

Data

Why We Don’t Always Tag Referrer Traffic (And When You Should)

Missing Benchmarks

Data

The Missing Benchmark: Current Customer Demand (And How To Find It)

Data

The Effect of Price Changes On Revenue

Data

5 Steps to Website Data You Can Trust

Advertising

What Tour Booking Platforms Are Doing About Facebook Ads and iOS 14

Data

What We’ve Learned From Spring 2021

Data

Visualizing Tour Capacity Utilization

Data

Tourism Recovery Trackers Roundup

Data

ROAS Explained for Tours, Activities, & Attractions

Data

Tourism Search Trends

Monthly

Tourism Insights

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