Kerfoot Canopy Tour
Kerfoot Canopy Tour is a zipline tour and ropes course near Minneapolis, with a passion to get people outdoors. They partnered with Blend when they shifted their focus from capital investment to marketing investment, and wanted a data-driven firm to measure their marketing ROI.
What We Did
Website Design & Development
We refined the early identity by adding professional action photography and video, concepting a flexible "Elevate" campaign, and refining brand elements such as the logo and color palette for higher impact.
We built local awareness using a variety of online and offline media. Out-of-home advertising in the Twin Cities region included billboards and a bus wrap. We improved digital ad quality and targeting on Facebook, Google, and other platforms, and our tracking allowed for reliable ROI reporting. Messaging and imagery extended to print materials such as brochures and print ads.