Old South Carriage Company
A new data-driven approach to growth.
Old South Carriage Company has a long history of serving Charleston guests with iconic carriage rides. They wanted to explore their growth potential by adding an agency who could manage and increase their marketing investment.
What we did
Customer Research
Brand Strategy & Positioning
Measurement
Advertising
Web Design & Development
Print
Local SEO
Challenges
Digital marketing was not being fully utilized, and measurement was not set up to track ROI. The competitive differentiators were unclear.
Solutions
Blend studied the market, helped articulate the differentiators, set up measurement, and began paid advertising and conversion rate optimization.
