Legacy Mountain Ziplines

A Growth Story They Never Imagined

Legacy Mountain Ziplines is an elite zipline tour in the popular Pigeon Forge region. While they were already successful by any metric, they needed consulting and digital marketing assistance as they modernized their operations, brand, and digital presence.

The Legacy Mountain Ziplines team was initially skeptical about an agency partnership. But just a few years later, they have achieved exponential growth beyond what they imagined was possible. Along the way, we’ve worked with their leadership team to ensure that profit margin goals are still being met during the rapid growth.

What we did

Brand Strategy & Positioning
Brand Identity
Photography & Video
Digital Advertising
Measurement
Website Design & Development
Print Collateral
Outdoor Advertising
Local SEO
Customer Experience Consulting

Challenges

Customers could not book online, and digital marketing was not being used as a growth channel.

Solutions

Blend helped implement a modern booking and operations platform, built a new site, set up tracking, and implemented digital marketing channels to dramatically scale growth.

Brand Development

There are several zipline tours in this area of the Smokies, so a brand positioning project was an important step to ensuring that we identified and utilized the meaningful differentiators. The insights—such as the fact that this experience lets you soar over over the mountains while competitors allow you to ride a zipline in a valley—impacted brand expressions such as website copy and ad copy, as well as photography and video selection. We then modernized the brand's appearance, creating an identifiable visual identity that still showcased the views and emotions that make this an elite experience.

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