Land Of Natura

A successful launch in a competitive market

We helped Land of Natura achieve their aggressive goals in the first year of business in the ultra-competitive Wisconsin Dells market.

From the outset, we closely collaborated with the Land of Natura team to build their brand, marketing strategy, and launch plans. From multiple photo/video shoots to capture the different Wisconsin seasons, to testing different pricing and product packaging, to rapidly scaling marketing and advertising efforts, we had to test, learn, and iterate our marketing approach as we worked towards accomplishing their objectives.

What we did

Brand Strategy
Digital Advertising
Measurement
Website Design & Dev
Photo & Video Direction
Out-Of-Home Advertising
Content Creation
Local SEO

Challenges

Digital marketing was not being fully utilized, and measurement was not set up to track ROI. The competitive differentiators were unclear.

Solutions

Blend studied the market, helped articulate the differentiators, set up measurement, and began paid advertising and conversion rate optimization.

Website Design & Development

The website evolved as the attraction evolved—with pricing and messaging and photography and video being updated as they changed or became available. We were tasked with showing the vision of the brand, while also being sure to help prospective guests understand which parts of the park were open and which were yet to come. The site is vibrant, fast, and fun, reflecting the personality of the brand itself.

Brand Development

We worked closely with Land of Natura leadership team to understand their ambitious vision and what they knew about the Wisconsin Dells market. We evaluated competitors, assessed what claims and differentiators Land of Natura could own, discussed target audiences, and distilled the messaging—emerging with the foundational positioning and personality of the brand. We then brought the brand to life visually and verbally in a way that allowed the brand to be recognizable and memorable while also keeping nature as the main attraction.