Local SEO & Google My Business Management
Helping tour and activity companies improve their search rankings through Google My Business optimization, 1st party reviews, local citation build out, and more.
More To Your Tour & Activity Website
By optimizing and maintaining your Google My Business, Bing Places, and Apple Maps listings we’ll help boost your local search rankings and drive more traffic to direct to your website.
Rank on Google Maps
There are 100s of ranking factors determining where you show on Google Maps, we'll prioritize what's most important for your brand, and work on getting you to the top of results for keywords that matter.
Engage With Google Posts
Keep your audience engaged and connected with your brand through Google Posts. We'll work closely with you to generate compelling posts written and designed weekly by our in-house writing and design team.
Manage Your Reputation
We'll help you respond, on brand, to your negative (and positive) reviews, and will work with you to build a helpful and active Questions and Answers section on Google My Business.
Beat & With Your Own 1st Party Reviews
Get more clicks to your website by associating star ratings with your product page search results. We'll also use our decade of experience in the tours and activity industry to optimize title tags and meta descriptions for clicks.
Request 1st Party Reviews
We'll build you a custom landing page to generate 1st party reviews.
Add Them to Your Website
We'll build customer review blocks to display on the product pages of your website.
Show Them in Search Results
We'll generate the website schema necessary to show your average star rating in organic search results.
Be on the Web Than Your Competition
Ranking on Google is a big popularity contest. We'll help you win that contest by getting your business listed in all the places your competition is, and then going a step further.
Citations Buildout
Citations are mentions on the internet of your business's name, address, phone number, and usually website too.
Consistency Across the Web
Keeping your name, address, phone number, and website the same across all your citations is important to your ability to rank.
Manage Your Reputation
When your competition tries to bring visibility to their brand in illegal or spammy ways, we’ll report it.
Local SEO
$500 per mo per location.
- GMB product and services build out and maintenance
- Comprehensive optimization and maintenance of each location
- Seasonal updates to your GMB profile
- Weekly postings to highlight events, offers, products, and more
- Managing your GMB questions and answers
- Managing your GMB reviews
- Managing user updates and and errors
- Comprehensive optimization and maintenance of each location
- Complete buildout of each of these listings if you don’t already have the listing
- Setting up and maintaining bookable TripAdvisor experiences (if desired)
- Setting up and maintaining Yelp ads (if desired)
- Managing your Bing deal postings
- Managing reviews from each of these platforms
- Citation Cleanup: We’ll look at all your existing listings and make sure all your business information is accurate and consistent (business name, address, phone number, etc.). We’ll update citations that are inaccurate.
- Citation Building: We’ll get you listed where you need to be. We target building out 5 new citations per month.
- Ongoing Management: As you update your brand, add a new experience, get new imagery, etc, we’ll keep your citations up to date.
Responding, on brand, to your negative (and positive) reviews shows your past and future customers you truly care about their experience. Here’s how we’ll help with this:
- We’ll notify you of any negative reviews (2 stars or lower) you receive from 1st party reviewers, or that you receive on Google My Business, Facebook, TripAdvisor, and Yelp.
- We’ll give you suggestions of how to respond to negative reviews you receive.
- We’ll provide you with a review response guide that you can use to help navigate responding to negative reviews.
- Reporting fake companies and businesses that are closed
- Reporting duplicate company names or companies in the wrong category
- Reporting pages that don’t comply with Google’s rich snippets guidelines
- Always up to date dashboard with keyword rankings, reviews, and local search visibility.
- Monthly email with numbers from previous month.
“It was obvious from the start that Blend has worked in the adventure tour business for a while.”
Kurt D.
CEO, Highlands Aerial Park
Maui, HI
Guided bus tours in beautiful Maui
- Strategy
- Identity
- Website
- Advertising
- Content
Los Angeles, CA
Pop-up mazes for fun and photos
- Digital Advertising
- Website
Pigeon Forge, TN
Multiple attractions offering everything from go-karts to horseback rides
- Strategy
- Website
- Digital Advertising
- SEO
Milwaukee, WI
Milwaukee's leading provider of crafted food tours
- Strategy
- Website
- Digital Advertising
- Email Marketing
- SEO
Henderson, MN
Minnesota's top zipline tour and adventure park
- Strategy
- Identity
- Website
- Digital Advertising
- SEO
Charleston, SC
Historic tours of iconic Charleston, SC
- Strategy
- Website
- Digital Advertising
- SEO
Scaly Mountains, NC
Multi-generational outdoor adventures
- Branding
- Website
- Digital Advertising
- SEO
Olympia, WA
- Branding
- Website
- SEO
- Member Management
- Visitor Guide
Norway
- Social Media
- Digital Advertising
- Reporting & Analysis
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