In This Tourism Marketing Quick Tip:
Your Google Business Profile is a powerful tool for your business, but it could be at risk of suspension without you even knowing it. Google doesn’t always catch violations right away, and its policies are constantly being updated. This means that a long-standing, correct-looking profile can still face suspension.
In this Tourism Marketing Quick Tip, we will take a look at what Google Business Profile violations might cause yours to be suspended and steps you can take to prevent this.
Most Common Reasons for Google Business Profile Suspension
Being aware of the most common reasons for suspension can help you avoid them. Here are the top red flags Google is looking for:
1. Inconsistent Naming
Your business name must be consistent across the board. This includes your Google Business Profile, your website, your business materials, and even your logo. If they don’t match, it’s a violation.
2. Incorrect Signage
You need to have permanent, immovable signage at your location. Temporary or inconsistent signs can be a reason for suspension.
3. Inaccurate Hours
Your listed hours must accurately reflect when employees are working. Listing your business as open 24 hours a day when employees are not available is a violation.
4. Wrong Address Type
Your listed address must be a storefront where customers can come to you. Using a P.O. box or a UPS address is not permitted.
5. Big Changes at Once
Making major changes to your profile, such as the business name, address, or primary owner, can look suspicious to Google. Avoid making multiple large changes in one sitting.
6. Shared Information
If your business account shares an address or phone number with another business—which is common for businesses operating off of a switchboard—it can be a reason for suspension.
7. Associated Suspended Accounts
A personal account or an ad account linked to your business profile that gets suspended can have a ripple effect and cause your profile to be suspended as well.
8. Redirecting URLs
Your website URL should not forward or redirect to another website or a social media page. Google wants to see a consistent, direct path for customers.
Google Business Profile Best Practices
Overall, Google is looking for anything that could be considered misleading to a customer. By being proactive and ensuring your profile is accurate and consistent with your other business information, you can help avoid suspension and keep your profile in good standing.
If you’re unsure if your profile is in compliance, let’s chat. We manage clients’ Google Business Profiles along with other aspects of ensuring that they maintain a strong digital presence.
Follow our Tourism Marketing Quick Tip Video Series for more tips from all of our team members at Blend.
