In This Tourism Marketing Quick Tip:
You will learn how to use Meta Ads Library, formally known as Facebook Ads Library, to see your competitors’ ads and improve your own advertising efforts.
How to Get Ahead of the Competition with Meta Ads Library
If you own an amusement park and you want to see how your competition is doing and what kind of ads they are putting out, Meta Ads Library is the solution for you.
Within the ad library, you can select, “all ads,” type in the website or competitor you want to look at, and you will be able to see all the ads your competitor has run recently and over the last couple of months.
This opportunity provides a chance to see what your competitors are saying, what deals they’re offering, and what kind of ads they’re using. Are they using testimonials? 10-second video ads? With this tip, you can assess what they’re doing and determine what might be useful to repurpose for your own advertising, or perhaps identify a missed opportunity that you can capitalize on.
Extra tip: You can figure out what’s working best for your competition because within the library, you can see if a particular ad is showing up more than others. If so, you can deduce that it may be one of their top-performing ads, and you may identify something in that ad that you can have some success with as well.
Follow our Tourism Marketing Quick Tip Video Series for more tips from all of our team members at Blend!
