Using video in marketing can strongly capture the audience’s attention and increase user engagement. It can help align a potential customer’s expectations with what your tour has to offer and give them more confidence in booking your tour.
5 Reasons Video Can Bring Value to Your Brand:
1. Your customers will get to know your products and your brand quickly and effectively.
Video is a powerful medium to show who you are and what you do. Great, quality photos are essential, but they can only tell part of the story. Video can add more context where photos lack, filling in more of the gaps, better representing the experience as a whole.
2. Video allows your brand personality to come through.
Combined with music, messaging, and animation, video can help establish your brand’s voice, helping a customer connect with you and see how you are different from the competition.
3. Video lets potential customers feel emotion and action through the eyes of others.
By showing a video of your activity from the perspective of past guests, potential customers can see themselves in your activity. For example, while watching footage of a guest laughing while ziplining, your viewer is placed right there, feeling those emotions and experiencing that action.
4. Video is memorable and is expected from brands.
We are hardwired to pay attention to motion – when we see movement, it stands out and grabs our focus. Video grabs the attention and allows potential customers to see how your product works in real life, boosting their trust.
5. Videos can help deliver more views and impressions from your audience.
In the tourism industry, we’ve seen the positive impact of video for our clients. We’ve seen video ads provide strong social media impressions, engagement, and click-through rates.
Video continues to be a key element in marketing strategies with its ability to engage audiences and drive meaningful interactions. The use of video continues to help grow our clients’ brands.
